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I got an email from BusinessWeek's vlogxpert Heather Green looking for a comment on the Rocketboom - Ze Frank dustup. I sorta don't care, and didn't think I had anything to add, but then I burped up a few thoughts:

I'm glad you made the point about Alexa, because it's really apples and oranges. iTunes and Tivo obviously don't have an Alexa toolbar.

A long time ago Andrew said "Since every RB page has an embedded video, a page view is intent to watch a video." Make of that what you will. I'm personally happy to host Minnesota Stories video on Blip.tv now because it clearly shows me video stats, separate from general site stats.

Rocketboom is coming up on two years of being a leader in videoblogging and forging lots of partnerships. Ze has every right to question the stats but I would not be surprised if Rocketboom really has 10 times his video traffic.

UPDATE: Scoble says we need to look at engagement, not just stats. I guess that's pretty obvious but worth repeating. I'd rather have a small engaged audience than a large passive one. Both Ze and Rocketboom have high engagement, I'd say. As for likability, well, I'm staying out of that one!

In other news, I'll be at the University of North Carolina-Wilmington tomorrow with Jen Simmons talking to their Film Studies Department about vlogs and film. Chasing Windmills, Lost, lonelygirls, oh my!

October 25, 2006 at 07:02 PM in Videoblogging | Permalink


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That Ze dude is funny.

Lying DOES work, for a while, in all sorts of industries...

Posted by: Michael at Oct 25, 2006 10:13:25 PM

My name is Mark Johnson, and I've been an avid reader of your blog for about the last six months. I'm a recent UC Berkeley Political science grad and I along with some fellow Princeton alums have been working hard to launch our own internet startup called Rizzleweb.com. Rizzleweb is basically an online political community where people can log on and write performance reviews\comments for congressmen, senators, the president, and various other local and state officials across the country. I was hoping that if it would not be too much trouble you could place a link of our site on your blog. If this is not possible (which we completely understand), we still hope you will check out our site, and post some reviews

Mark Johnson

Posted by: Mark Johnson at Oct 27, 2006 6:02:46 AM

It's like a bloga:

Posted by: Taylor at Oct 27, 2006 3:27:28 PM