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MNstories: Stay awhile!

There are plenty of more interesting/important things to blog about, but I wanted to share this graph comparing the average time a visitor stays on Minnesota Stories to Mpls.St.Paul magazine and MPR. Of course you might expect this, since video can take longer than skimming text. I was surprised to score higher than MPR, though this might be misleading if people are listening to audio in an external player.

April 5, 2007 at 07:50 PM in Minnesota Stories | Permalink

Comments

Go Minnesota Stories!

Posted by: Amanda at Apr 5, 2007 8:54:01 PM

I'm not sure these stats are 100 percent accurate, but nonetheless I say (with zero bias, of course) GO MSPMAG.COM!

Posted by: Megan at Apr 6, 2007 11:33:10 AM

There's no question that video content has a huge impact on these so-called "engagement" metrics. So does good design. Congrats, Chuck!

Posted by: andrew at Apr 9, 2007 9:57:30 AM